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	Shopping For Health 2011 (PDF Download) Author: FMI Research and Rodale/Prevention Magazine Year Published: 2011
	Description: This report examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store. The report brings a practical understanding of the relationship between food shopping and health with many hands-on tips on how to apply the survey findings. Shopping for Health 2011: - measures and tracks the extent to which primary shoppers are attempting to maintain good personal health - profiles shoppers who consider their food intake successful and are satisfied with their health and weight - takes a closer look at male shoppers and their efforts in the area of health and wellness - discusses how shoppers try to achieve healthy eating in terms of avoiding, substituting, or limiting foods - measures and tracks healthfulness of shoppers’ diets and what’s driving the move toward health maintenance in-store - measures and tracks shoppers’ various attitudes and activities around planning meals for family and children - measures and tracks organics’ influence on a households primary shopper With health and wellness becoming increasingly important in retailers’ marketing and merchandising efforts, this report is a must-have for everyone in the food industry. The report is developed jointly by FMI and Rodale/Prevention Magazine.
	Product ID: 2329	Product Type: Report	Version: Electronic (digital download/no shipping)	Preview: Preview (31.5k)
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	Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr. - $150.00
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