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Se Habla Isn't Enough: Private Brands Among Hispanics-PDF

Author:
FMI Research

Year Published:
2009

Description:
SeHabla This report explores the perceptions, attitudes and behaviors of U.S. Hispanic grocery shoppers regarding private brand products. The study looks at grocery spending and number of trips, the influence of Spanish-language marketing and sales techniques, frequency of and reason behind private brand purchases, and overall perceptions of private brands.

Also available in Print.
Product ID:
2310
Product Type:
Report
Version:
Electronic (digital download/no shipping)
Preview:
Preview (16k)
Pricing: Related Products
Domestic Ret./Whslr., Canadian Ret./Whslr., International Ret./Whslr. - $150.00
Association Council, Associate Member (2005 or earlier), Silver Level Membership, Gold Level Membership, Platinum Level Membership, Platinum Plus Level Membership, Bronze Level Membership, Private Brands Bronze, Private Brands Silver, Private Brands Gold, Private Brands Platinum, Private Brands Platinum Plus - $250.00
Guest, NonMember - $350.00