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	Shopping For Health 2009 - PDF Download Author: FMI Research and Rodale/Prevention Magazine Year Published: 2009
	Description: This report examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store. The report brings a practical understanding of the relationship between food shopping and health with many hands-on tips on how to apply the survey findings. New in Shopping for Health 2009 is an in-depth look at how shoppers try to achieve healthy eating in terms of avoiding, substituting or limiting certain foods and also a closer look at male shoppers and their efforts in the area of health eating. With health and wellness becoming increasingly important in retailers’ marketing and merchandising efforts, this report is a must-have for everyone in the food industry. The report is developed jointly by FMI and Rodale/Prevention Magazine. Shopping for Health 2009 measures and tracks: -- The extent to which primary shoppers are attempting to maintain good personal health -- The healthfulness of shopper’s diets and drivers of the move towards in-store health maintenance -- Attitudes and activities around meal planning for children and family -- Organics’ influence on a household’s primary shopper -- A profile of “Successful Eaters” Also available as a print version .
	Product ID: 2305	Product Type: Report	Version: Electronic (digital download/no shipping)	Preview: Preview (21.4k)
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