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	Shopping For Health 2008 Author: FMI Research and Rodale/Prevention Magazine Year Published: 2008
	Description: This report examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store. The report brings a practical understanding of the relationship between food shopping and health with many hands-on tips on how to apply the survey findings. New in Shopping for Health 2007-2008 is an in-depth profile of those shoppers who have mastered healthful eating and living, and a special look at male shoppers. With health and wellness becoming increasingly important in retailers’ marketing and merchandising efforts, this report is a must-have for everyone in the food industry. The report is developed jointly by FMI and Rodale/Prevention Magazine. Shopping for Health 2008 measures and tracks: -- A profile of “Successful Eaters” -- Shoppers' efforts to maintain good personal health -- Shopper's diets and the drivers of the in-store health movement -- Meal planning for children and family -- Trends in the organic market Also available as a PDF Download.
	Product ID:     2270	Product Type:    Report	Version: Print/Tangible (requires shipping)	Preview: Preview (26.3k)
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