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Se Habla Isn't Enough: Private Brands Among Hispanics-PDF
FMI Research
Format:
Electronic (digital download/no shipping)
Retailer/Wholesaler Members & Association Council -
$150.00
Associate & Private Brand Members -
$250.00
NonMember -
$350.00
Description:
This report explores the perceptions, attitudes and behaviors of U.S. Hispanic grocery shoppers regarding private brand products. The study looks at grocery spending and number of trips, the influence of Spanish-language marketing and sales techniques, frequency of and reason behind private brand purchases, and overall perceptions of private brands. Also available in Print.
Product Details:
| Product ID: | 2310 |
|---|---|
| Publication Year: | 2009 |
| Pages, Size, or Length: | 47 |
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