The research described in the webinar examines shoppers’ interest and attitudes, as well as in-store activities, regarding health and nutritional concerns and the ways in which these play out in purchase decisions at the grocery store.
The report measures and tracks:
The extent to which primary shoppers are attempting to maintain good personal health
The healthfulness of shoppers’ diets and what’s driving the move toward health maintenance in-store
Shoppers’ various attitudes and activities around planning meals for family and children
Locally grown/ natural/ organics’ influence on a household’s primary shopper
Shoppers who consider their food intake successful and are satisfied with their health and weight
How shoppers plan to achieve healthy eating in terms of media, technology and apps
Join us as Cary Silvers of Rodale, Inc. and Cathy Polley of FMI present the latest findings. Register above by clicking "Register Now."
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