Consumers’ shopping and eating patterns are changing, and they are shopping the perimeter of the store for fresh products like never before. Since there is a huge opportunity for retailers to differentiate themselves in the marketplace by making the most of their perimeter aisles, IRI, FMI and the FMI Fresh Food Executive Committee are joining forces to unveil the top five trends that will impact the fresh food industry in 2017.
To take a deep dive into each of the top five trends, IRI and FMI also are hosting a series of monthly educational webinars, kicking off on Feb. 23 and running through July. Because today’s consumers want improve and maintain their overall health and well-being, the first webinar will focus on “Holistic Health.” Staying healthy and happy means shopping outside the aisles and hitting the perimeter of the store for fresh foods like fruit, vegetables, dairy, meat and fish.
Don’t miss out on this free webinar, where you’ll learn:
- How lifestyle, including diet and exercise, plays critical role in holistic health
- How the fresh food categories are benefiting from consumers’ focus on their overall health and well-being
- How retailers and manufacturers can collaborate to assist consumers with their lifestyle goals
- Why IRI and FMI believe that future growth will continue in this area
Speakers: Sally Lyons Wyatt, executive vice president and practice leader, IRI; and Rick Stein, vice president of fresh foods, Food Marketing Institute
Upcoming "Top Trends in Fresh" Webinars:
March 23: Top Trends in Fresh: Social and Cultural Alignment
April 27: Top Trends in Fresh: Atomization of Personalization
June 1: Top Trends in Fresh: Hyperlocalization
July 13: Top Trends in Fresh: Customization to the New Consumerism