The Power of Meat: An In-depth Look at Meat Through the Shoppers’ Eyes - Webinar

Wednesday, May 14, 2014 (2pm - 3pm US/Eastern)
An FMI Connect Pre-Event Webinar Series
2345 Crystal Drive
Suite 800
Arlington 22202



The Power of Meat: An In-depth Look at Meat Through the Shoppers’ Eyes
Anne-Marie Roerink, Principal, 210 Analytics, LLC

Join us for this webinar to learn about ongoing and new trends in the meat department. The Power of Meat report - an annual study released at the Annual Meat Conference, published by American Meat Institute and Food Marketing Institute - looks at purchasing, preparation and consumption trends through the eyes of the shopper, including channel shifting, the influence of value, pre-trip vs. in-store decision-making, the role of nutrition, natural and organic, and the meat case vs. the service counter. Findings from the Power of Meat survey will be coupled with data from a new Power of Produce survey in a Fresh track workshop at FMI Connect.

Please contact Laurie Gethin, lgethin@fmi.org, with any questions.

Related Web Pages and Sites:
FMI Connect

Registration Fees:

These fees are available through 05/14/2014
Name Price
Focus on Fresh Webinar $0.00  



Sponsors and Sponsorship Information:

This webinar is presented as part of the 2014 FMI Connect educational series and is part of the Power of Fresh track. The Power of Meat report is published by American Meat Institute and Food Marketing Institute and is sponsored by Sealed Air's Cryovac Food Packaging Division.