Get insights and ideas from the Coca-Cola Retailing Research Council's current study, Untangling the Social Web: Insights for Users, Brands and Retailers. This webinar will help attendees get a sense of how to build a strategy to use social media for marketing outreach and to set structure around internal discussion. We will examine how the social web builds an "e-reputation" and how it aids recruiting, retention, and internal communication. We will also look at how to have a plan that won't keep managers spending all day on social media – it has to tie into how the overall job is done. Presenter Michael Sansolo, Research Director, Coca-Cola Retailing Research Council