The local food movement is spreading from farm markets stands to supermarket shelves. Will large grocery retailers capture the “locavore” market? This webinar will focus on the results of an A.T. Kearney survey of US consumers to measure their attitudes and shopping habits with regard to local food. Although a majority of consumers do not trust the local food offerings of national grocery chains and big box retailers, the study results provide recommendations on how grocery retailers can position their local food assortments to meet the needs of their consumers. Presenters Jens Ruehle, Manager, A.T. Kearney Mike Goldblatt, Senior Associate, A.T. Kearney