Power of Strategic Storytelling in Food Retail

By: Laurie Gethin, Director, Education, Food Marketing Institute

Fifty years ago, grocery stores served smaller neighborhoods, and oftentimes knew their customers by first name. Now, a burgeoning and challenging marketplace has reshaped the way food retailers not only do business, but how they personally connect with their shoppers. Grocers go the extra mile to cater to their customers and communities in order to help their stores achieve success. Whether it’s a store manager securing home deliveries for a long-time customer, or a store providing health and wellness classes for children in the community, the ability to make lasting connections with consumers is key – and the art of effective storytelling is part of making that connection. 

Today, exceptional leadership and successful businesses depend on the ability to tell a story that compels organizations forward and harnesses the authentic connection between a brand and a customer. Strategic storytelling transcends company narratives and has become a powerful skill that can better frame and impart an individual’s experiences and knowledge to others.

Craft your storytelling skills at 2017 Future Leaders eXperience in Chicago, Illinois on June 11 - 13.

Wakefern Food Corp. President and COO, Joe Sheridan, co-chair of the 2017 Future Leaders eXperience, shares his perspective on the power of storytelling in the food retail industry. Watch here!