Jun 3, 2015

By: Doug Baker, Vice President, Private Brands, Food Marketing Institute FMI Connect Private Brands Pavilion

Forbes recently released its The World’s Most Valuable Brands list and as in previous years Apple, Microsoft and Google retain their hold on the top three spots. The list is comprised of more than 200 global brands and companies, among other things, are evaluated on their earnings based on the role brands play in their respective industries.

At the Private Brands Summit @ Connect, we acknowledge and showcase the role private brands play in the food retailing industry and are taking it to the FMI Expo floor. The Private Brands Zone features four unique areas connected to the Private Brands Pavilion—an intimate presentation area, solution pods, featured product display cases and a casual seating area. In the presentation area, join us for 13 “Brand Bites” to hear the latest information on issues that affect the manufacturers, marketers, and distributors of private brand products. Brand Bite sessions include:

  • Leveraging the Entire Graphic Supply Chain to Save Time and Money
  • Rapid Recall Express – Communicate Efficiently When You Need it Most
  • Package Design Solutions for Private Brand Success
  • How to Make Your Retailer Happy
  • And much more!

Before heading out of the Zone to visit with Private Brands Exhibitors in the Pavilion, stop by one of our five solution pods with services ranging from creative design, to coffee culture, to sourcing aggregation options. You can also take a look at the products on display in our featured product showcases to include Vertex Packaging Award winners.

We look forward to seeing everyone in Chicago and hope you join us on Tuesday, June 9th from 3:30 – 5:00pm CT to meet and mingle with attendees who excel at the business of private brands at our reception sponsored by Red Gold, Inc., Women Impacting Storebrand Excellence (WISE), and Western Family Foods, Inc.

Thank you to our Private Brands Pavilion sponsors Federated Group, Farmer Brothers, TreeHouse Foods, and Daymon Worldwide for your support.