Oct 8, 2014
CEO Update’s Association Newsmakers program recently interviewed Leslie G. Sarasin, CEO and president of the Food Marketing Institute about the success of long term strategic planning.
Sarasin’s advice on strategic planning included:
- Involving members and non-members in developing a strategic plan;
- Periodically review, update and adjust the plan;
- Be willing to be flexible as circumstances evolve; and
- Keep open communications with members about changes.
See the full video below for more best practices on strategic planning for associations.
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