Food retailers have invested tremendous resources in food safety over the past two decades. Food safety is the foundation of food retailers’ relationships with their customers—consumers expect the food they purchase is safe. According to US Grocery Shopper Trends 2016
(FMI), nearly nine out of 10 shoppers have confidence in the safety of the food at the grocery store. Also, an increasing number of consumers are taking personal responsibility for food safety compared to just six years ago.