Jul 30, 2015
The following article ran in the Supermarket News IdeaXChange on July 28 2015:
By: Leslie Sarasin, President and CEO, Food Marketing Institute
FMI’s U.S. Grocery Shopper Trends 2015 contains the rather compelling statistic that 83% of U.S. adults report they have at least half the household responsibility for grocery shopping. The fact that 203 million people claim the status of primary shopper, when there are only 123 million households in the U.S., clearly indicates that the ratio of grocery shoppers per household has moved from 1:1 to nearly 2:1.Visit the Supermarket News IdeaXChange to read more.
By: Leslie Sarasin, President and CEO, Food Marketing Institute
FMI’s U.S. Grocery Shopper Trends 2015 contains the rather compelling statistic that 83% of U.S. adults report they have at least half the household responsibility for grocery shopping. The fact that 203 million people claim the status of primary shopper, when there are only 123 million households in the U.S., clearly indicates that the ratio of grocery shoppers per household has moved from 1:1 to nearly 2:1.Visit the Supermarket News IdeaXChange to read more.
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