CATEGORY A (1-49 stores)
CATEGORY B (50-199 stores)
CATEGORY C (200 or more stores)
CATEGORY D (International retailers – companies operating outside North America)
Jun Oshima spearheaded monumental changes in his first year at Yaoko Kawagoe Matoba store in Saitama, Japan. He joined the project team nearly a year before the store opening, thus enabling him to architect his vision of a horizontally connected store that would focus on the benefit to the customer, rather than a more traditional aisle layout. Mr. Oshima demonstrates his desire to cater to the customer through his interpretation of company-wide promotions. When the company ran a full-page advertisement to promote “The Great Fish Sale,” Mr. Oshima integrated the idea into every department in his store, creating displays, product placements and meal suggestions. The Yaoko Kawagoe Matoba store is already recording significantly higher performances than projected, thanks to Mr. Oshima’s focus on generating sales and profit. The store is projected to impressively exceed its anticipated first-year sales.
» Facts & Figures
Get a daily briefing on top stories in food retailing, FREE.
© 2013 Food Marketing Institute. All rights reserved.
2345 Crystal Drive, Suite 800,
Arlington, VA 22202
Association Web Design and Development by Matrix Group International, Inc. ®