Contact: Claudia Peters 202-220-0654 cpeters@fmi.org
"EDLP," the readily recognizable acronym for "Every Day Low Price(s)," – or functional equivalents of the term (e.g., Every Day Low Pricing, Every Day Low Price(s), and Everyday Low Pricing) – is a generic and descriptive term used throughout the retail industry and should not be registered with the United States Patent and Trademark Office by any single company. Such an action would restrict other companies from using this term, which many companies in the retail industry have been using for many years. In fact, Professor Walter J. Salmon of Harvard Business School noted in 1990 that EDLP's origins in the grocery business were inspired in the 1960s.
All retailers should be able to give consumers appropriate descriptive information about their products and services. Consumers understand and have universally come to know that the term EDLP describes a commonly understood pricing strategy useful for shoppers in making selections from among the retail stores in their communities.
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
More Events
More Publications
» Facts & Figures