The Web site will serve as a one-stop shop for FMI members and consumers trying to make sense of the vast amount of information currently available on the subject. It is broken down into three major sections: Obesity; Weight Loss, Weight Control and Dieting; and Promoting a Healthy Lifestyle.
“With the majority of Americans being classified as ‘overweight’ or ‘obese,’ we found it important to design a tool to help FMI members and their customers explore the many components to this epidemic,” said Dagmar Farr, FMI group vice president of legislative and consumer affairs. “Consumers seeking answers now will have a central resource to consult for the information that they need.”
In addition to defining obesity in children and adults, the site details the health risks and economic costs of obesity. It allows consumers to determine if they are at a healthy weight and presents the National Institutes of Health’s key recommendations for treating obesity.
The site also allows consumers to gather personal information such as their recommended caloric intake and body mass index.
“I think consumers will find this Web site to be far-reaching,” said Farr. “Obesity is a multidimensional issue, and this Web site covers the causes, the solutions and everything in between.”
The Web site also provides consumers with information on some of today’s most recognizable buzzwords: carbohydrates, calories and trans fats. Additionally, it explains how diets work and offers a comparison of some of the most popular contemporary diets.
To visit the FMI Obesity Web site, go to the FMI home page (www.fmi.org), highlight the “For Consumers” section and click on “Obesity Resources.”
Food Marketing Institute (FMI) conducts programs in public affairs, food safety, research, education and industry relations on behalf of its nearly 1,250 food retail and wholesale member companies in the United States and around the world. FMI’s U.S. members operate more than 25,000 retail food stores and almost 22,000 pharmacies with a combined annual sales volume of nearly $650 billion. FMI’s retail membership is composed of large multi-store chains, regional firms and independent operators. Its international membership includes 126 companies from more than 65 countries. FMI’s nearly 330 associate members include the supplier partners of its retail and wholesale members.
More Events
More Publications
» Facts & Figures