By Sue Wilkinson, Senior Director, Information Service & Research, Food Marketing Institute
FMI’s flagship state of the industry report, The Food Retailing Industry Speaks, provides important benchmarks, facts and figures that get used in our advocacy work on Capitol Hill, in conversations with the media and by our members desiring to make informed business decisions. The report covers strategic concerns, operations benchmarks, key financial indicators and trends in store development advertising/social media, health care and human resources.
A wealth of data are reported in Speaks and we need your help to ensure this data reflects accurately the breadth and depth of the food retail industry. Large or small, conventional or niche — we need your Retailer/Wholesaler company participation if our voice is to be genuine and carry the authority of the whole industry.
The 2015 survey is now available and can be completed online via this survey link. If you prefer to fill out a paper survey, or if you have questions about the survey, please contact Vickie Brown, vbrown@fmi.org or (202) 220-0868. The survey deadline is March 25, 2015.
We realize your time is valuable and we greatly appreciate your help. In return for your efforts, FMI will provide you with a free copy of the report upon its release. To see the 2014 study and to learn more about the Speaks report visit: www.fmi.org/GrocerySpeaks.
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